Yuso Onigiri

Identity, packaging, point-of-sale and web design for Yuso Onigiri, a local start-up touting a Japanese-inspired snack product. The logomark draws inspiration from the folds of traditional onigiri cellophane packaging and incorporates bold color, typography and iconography to appeal to active, health-conscious consumers. The outer red sleeve stands the product upright in refrigerated cases, and folds together without glue to accommodate the client’s budget and sustainability goals.