Yuso Onigiri

Identity, packaging, point-of-sale and web design for Yuso Onigiri, a local start-up touting a Japanese-inspired snack product. The logomark draws inspiration from the folds of traditional onigiri cellophane packaging and incorporates bold color, typography and iconography to appeal to active, health-conscious consumers. The outer red sleeve stands the product upright in refrigerated cases, and folds together without glue to accommodate the client’s budget and sustainability goals.    

Designed under the instruction of Tammy Dayton at Moth Design.